Jingles
That Make Your Brand Sing!
Why a Jingle?
- Jingles are up to 400 times more memorable than spoken word ads.
- Jingles actually get more valuable the longer you have them. Like Toyota, Harvey Norman, Meadow Lea and Weetbix Kids.
- If you advertise on Radio and TV, a jingle is a great way to maintain brand consistency across both mediums.
- A jingle becomes the audio version of your logo.
Why a LMG Creative Jingle?
- We guarantee that you will love your new jingle or that we will keep working on it until you do.
- We have written over 2000 jingles and won national and international awards including the World’s Best Jingle Award in Hollywood.
- Our jingles are based on the science behind how the brain receives and comprehends messages. Therefore we produce jingles designed to be effective communication and advertising tools, not just catchy tunes.
- We’ve been producing jingles since 1995.
More About Jingles
- Production time on a jingle package is generally 3 weeks from the time we receive your brief.
- When we send your jingle we also send some guidelines on how to decide if it’s the right jingle for you.
- If for some reason you don’t like your jingle we will keep working on it until you do.
- Our payment terms are 30% deposit with the balance payable on completion and before broadcast
The Custom Jingle
Package
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8 x 30 Second Sound Edits
Full Vocal, Instrumental Bed
2 x Top and Tail, 2 x Top, 2 x Tail
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4 x 15 Second Sound Edits
Full Vocal, Bed, Top, Tail
The Top and Tail
Package
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7 x 30 Second Sound Edits
Instrumental Bed
2 x Top and Tail, 2 x Top, 2 x Tail
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3 x 15 Second Sound Edits
Bed, Top, Tail
Glass is a purchase driven by necessity rather than desire, a grudge purchase. It’s not known for its extensive list of features and doesn’t require much explanation. However, ASAP Glass stands out from the crowd.
They offer a 24-hour glass replacement service and guarantee to reach the customer within just 30 minutes. The goal is simple: when your glass breaks, ASAP Glass is the first name that comes to mind. The jingle needs to be catchy and effectively convey this message.
Our principle is to avoid stating the obvious. When you mention that you’re a chemist, people already understand what that means, so there’s no need to explain it in the lyrics. Instead, focus on highlighting your unique selling point, which in this case is price matching, and subtly suggest that Chempro is a destination for improving health, not just addressing issues.
The hook of a jingle is undeniably crucial, capturing the attention within the first 3-5 seconds and leaving a lasting impression. It serves as the chorus, the part that resonates and sticks with people. In this particular case, we aim to generate pester power.
The hook of this jingle is designed to be incredibly kid-friendly, encouraging little ones to sing along in the car and express their desire to go to Kool Kids daycare. Simultaneously, it conveys the straightforward message that Kool Kids are happy kids.