That Make Your Brand Sing!
Why a Jingle?
Why a LMG Creative Jingle?
More About Jingles
The Custom Jingle
The Top and Tail
Glass is a purchase driven by necessity rather than desire, a grudge purchase. It’s not known for its extensive list of features and doesn’t require much explanation. However, ASAP Glass stands out from the crowd.
They offer a 24-hour glass replacement service and guarantee to reach the customer within just 30 minutes. The goal is simple: when your glass breaks, ASAP Glass is the first name that comes to mind. The jingle needs to be catchy and effectively convey this message.
Our principle is to avoid stating the obvious. When you mention that you’re a chemist, people already understand what that means, so there’s no need to explain it in the lyrics. Instead, focus on highlighting your unique selling point, which in this case is price matching, and subtly suggest that Chempro is a destination for improving health, not just addressing issues.
The hook of a jingle is undeniably crucial, capturing the attention within the first 3-5 seconds and leaving a lasting impression. It serves as the chorus, the part that resonates and sticks with people. In this particular case, we aim to generate pester power.
The hook of this jingle is designed to be incredibly kid-friendly, encouraging little ones to sing along in the car and express their desire to go to Kool Kids daycare. Simultaneously, it conveys the straightforward message that Kool Kids are happy kids.